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<aside> 🥅 Goal: Orient you around what to expect and how to interact with this playbook depending on your role, company, or personal goals.

</aside>

Welcome!

This Playbook will equip you with knowledge on creating Inclusive User Account Experiences for the Lesbian, Gay, Bisexual, Transgender, Queer/Questioning+ (LGBTQ+) Community .

“Upskilling employees with definitive ‘how-to’ guidance that enables allyship by showing employees how, specifically, they can advance DEI goals via the actions they take in their professional capacities.”
        **- [Harvard Business Review](<https://hbr.org/2023/01/9-trends-that-will-shape-work-in-2023-and-beyond>)**

Do it right the first time - using this collection of cross-industry research, recommendations, & inclusivity guides.

Through this playbook you will learn how to:

Understand the social issues related to LGBTQ+ user accounts
Design with these considerations top of mind
Implement these inclusive practices across your organization

What problem spaces does this playbook aim to solve?

Disjointed Information Access

Contains compiled research across disciplines for quick, easy, & reliable reference

Inaccurate Data Collection

Ensure accurate data, especially for already marginalized groups, for inclusion in data-driven products

Burden on Marginalized Groups

Upskill product teams so they do not have to rely on LGBTQ+ individuals for self-education

Experience of Not Belonging

Challenge the industry norms and create products with and for LGBTQ+ users in mind

Who is it for? Product Team Members, including: PMs, Designers, UX Researchers, and more.

This guide can used for those in a variety of different industries, ranging from B2B to B2C.

Curious about if it fits your niche? Explore the section below to find what might be most relevant to you.

Federally Mandated

If your company or role requires you to take a look at federally mandated data collection pieces, we suggest taking a look at the following pages:

Inclusion IS Essential - When: Now!

Current Federal Design Practices - Whole Page

LGBTQ+ Language 101 - Terminology

Getting Stakeholders on Board - Monetize

Making LGBTQ+ Inclusivity a Habit - Impact Measures

Industry Focus

If you work for a primarily Business to Consumer (B2C) company, we suggest you take a look at the following pages:

User Personas

Current User Account Examples

Getting Stakeholders on Board

Making LGBTQ+ Inclusivity a Habit

If you work for primarily a Business to Business (B2B) company, we suggest you take a look at the following pages:

Personal Buy-In

LGBTQ+ Language 101

Bringing to Your Team