In this chapter:

Best practices on how to implement LGBTQ+ inclusivity into product teams. Key information about the business case, metrics, and team inclusion will be found here.

Getting Stakeholders on Board

Stakeholder Buy In

Facts, figures, & templates to educate stakeholders on LGBTQ+ trends

Monetizing Inclusivity

Data on monetary benefits of inclusivity & risks of exclusivity

Orienting on Values

Language to relate inclusive user accounts to company values


Bringing to Your Team

Meet about Inclusivity

Summarized resources for sharing this playbook with your teammates

Share the Work

Outlined responsibilities for different roles to drive LGBTQ+ inclusivity

Audit Your Product

Reflection questions to apply to your user account creation / iteration process


Making LGBTQ+ Inclusivity a Habit

Meeting Add-Ons

Reflection questions to consider for integrating inclusivity long-term

Measuring Impact

Metrics & methods for measuring LGBTQ+ inclusivity in Product KPIs

Continual Feedback

Guidance on how to collect and action on LGBTQ+ community feedback

Previous Page:

Current User Account Examples

Next Page:

Getting Stakeholders on Board


©️ BY-NC-SA B. Fadrigon, P. Gordon, J. Lupica, 2023

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This work is licensed by B. Fadrigon, P. Gordon, J. Lupica under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License