<aside> 🥅 Goal: Compile resources, facts, and figures to show other stakeholders the value of LGBTQ+ inclusive user accounts

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LGBTQ+ Inclusive User Accounts

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Pitch Letters for Stakeholder Buy In

Depending on the organizational processes at your company, you may not have full decision making power on the prioritization of LGBTQ+ inclusive features. Allyship is especially important in this case, as fewer LGBTQ+ individuals are in positions of power. Provide the decision makers with the facts and figures from reputable mixed methods research to educate them on why inclusive user accounts are a must have in your product.

Example Pitch Letter

Get started with the example pitch letter to decision makers below and reference other sections of this playbook for additional resources to add to make it even more customized to your company and team!

Pitch Letter Template - LGBTQ+ Inclusivity.pdf

Download this document:

Pitch Letter Template - LGBTQ+ Inclusivity.docx

More facts on LGBTQ+ Inclusivity to share:

• LGBTQ+ Adults Have Growing Prevalence
• Beyond June - Year Round Inclusivity
• Employee Retention with LGBTQ+ Inclusivity
• Learn from LGBTQ+ Marketing Success
• Federal Commitment to SOGI data collection

<aside> ⬜ For more information on the roles of different stakeholders in creating LGBTQ+ inclusive user accounts, reference Where does the work go?

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