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How to Design Inclusively for Users

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LGBTQ+ Inclusive User Accounts

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Implementing

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<aside> 🥅 Goal: Explore and understand current examples of inclusive and non-inclusive language on existing user accounts

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Background of this Comparative Exploration

Throughout our research process, we performed a competitive analysis of various digital platforms that contain user account flows. We organized them based on features that we determined to be LGBTQ+ inclusive features and language based on literature review, survey, and interview findings of Queer Users. Some literature review sources can be found at the bottom of this page for further exploration.

Overview of Accounts

Explore the table below to find a summary of how inclusive the following user account onboarding flows are for these companies. More detailed examples can be found in “Exploring Notable Examples” and “Examples to Avoid”.

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Notable Features Exemplary Needs Improvement Acceptable Note:
Pronouns
Facebook ✔️ 1) Conflates gender and sex
  1. Does not acknowledge the fluidity of gender pronouns
  2. Presents no opt out | | Pronouns & Gender | | | | | | Instagram |   ✔️ |   |   | 1) Provides a plethora of pronouns as well as custom write-in
  3. Ability to choose whether this information is visible or not | | Hulu |   |   |   ✔️ | 1) Allows for the option of non-binary gender and prefer not to say
  4. Would improve to include a write-in as well and more options | | Handshake | ✔️ | | | 1) Provide plethora of pronouns 2)Allows for customization 3)Tool tip for information transparency
  5. Toggles for autonomy over visibility | | Pronouns, Gender, Sex | | | | | | Hinge (Notable for pronouns, gender, sex, and sexuality) |   ✔️ |   |   | 1) Provides not only a plethora of multi-select pronouns
  6. Allows multiple options for gender as well as not-listed option, and write-in options 3)Asks for feedback on inclusivity | | Care.com | | ✔️ | | Uses gender binary, excluding all genderqueer populations | | Airbnb | ✔️ | | | Only asks necessary information | | Reddit | ✔️ | | | Only asks necessary information |

<aside> 🔁 Implementation: Looking at the table above, which of these current designs are most relevant to your company flow, and how might you improve or learn from pitfalls?

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Exploring Notable Examples

What Makes These Examples Notable?

Before we take a look at some examples that can use some improvement, we can take a moment to further assess why the above examples were held as notable. The above examples either contained some combination of: