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LGBTQ+ Inclusive User Accounts

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<aside> 🥅 Goals: 1) Understand what values LGBTQ+ digital product users have

2. Discover how these values can be integrated in your product’s design

</aside>

<aside> 📊 The information from this section are drawn entirely from our research findings from LGBTQ+ digital product user populations. More information can be found on About The Research

</aside>

What Values Might LGBTQ+ Digital Product Users Have?

Based on our research, we found LGBTQ+ digital product users value:

<aside> 💫 When sharing Pronouns, Sexual Orientation, Sex, and Gender data, Users Value:

• Pronouns
  • Autonomy of what data to share
• Gender and Sex
  • Intentional data collection
  • Transparent and Consistent company motivations and intentions
  • Autonomy of what data to share
• Sexuality
  • Intentional data collection
  • Transparent and Consistent company motivations and intentions
  • Autonomy of what data to share </aside>

How Might We Design with User Values in Mind?

Designing with these stated user values in mind requires a number of strategies that can be implemented in your design.

Why?

Inclusive features create a sense of belonging among traditionally marginalized groups.

Studies show that gender-nonconforming groups experience significantly higher psychological distress compared to their gender conforming counterparts. Contributing to gender affirming Inclusive design can reduce risk factors affecting mental health

Source: Williams Institute

How?

Take a look at the table below, which presents findings from our research that highlights user values as well as strategies to design with these values in mind: