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<aside> 🥅 Goals

1. Align your Personal Buy-In with this page for a holistic experience.
2. Understand the value-driven motivations that companies, professionals, and users all experience. Learn why upskilling in inclusion matters!
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Table of Contents

Learning to Be A Better Product Professional

New Roles Emerging in Inclusive Product Design

Responsible and innovative product management must be inclusive.

No matter the role in product development, inclusion is an all-team effort—from designers, engineers, and product leads. This means that in order to continue to innovate in your role and compete in a competitive job market prioritizing inclusion is professionally in your favor.

“Right now, we think we’re on the cusp of a third wave that is about to start, with product managers beginning to incorporate inclusion, privacy, and sustainability into their products.” - Martin Harrysson of McKinsey

Source: McKinsey

The Industry Needs Inclusive Product Leaders

“Teams with inclusive leaders are 17% more likely to report that they are high performing, 20% more likely to say they make high-quality decisions, and 29% more likely to report behaving collaboratively.”

     - [*Harvard Business Review*](<https://hbr.org/2019/03/why-inclusive-leaders-are-good-for-organizations-and-how-to-become-one>)

As a team lead, how can you ensure that your team members want to contribute and actively participate? Inclusive leadership starts with you wanting to be one. Product teams have to collaborate across timezones and maintain working relationships. Learning to be an inclusive leader that keeps those relationships in mind is not only necessary, but proven to be beneficial.

<aside> 📊 Our research found that product professionals often have personal values of inclusion but struggle with learning the right way to say or do things. It may be scary to implement change and difficult to get it right, but this playbook enables you to be a better product professional. See more about findings on About The Research

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Value Driven Companies

A great foundation builder in creating a robust company is embedding values into your business. Great business leaders use core values to create a productive work ethic, maintain happy & healthy employees, and champion customer satisfaction that leaves your company with a top notch brand reputation.

Consider Some Values From The Following Top Tech Companies —

Google logo

• Focus on the user and all else will follow
• It’s best to do one thing really, really well
• Democracy on the web works
• You can make money without doing evil
• There’s always more information out there
• The need for information crosses all borders

Meta logo

• Move Fast
• Focus on Long-Term Impact
• Build Awesome Things
• Live in the Future

Apple logo

• We build products we believe in
• Here to make a positive difference in society, as well as make a profit
• Each person is important; each has the opportunity and the obligation to make a difference
• We are creative; we set the pace

Source: Google, Meta, Apple

Forbes Innovation outlines:

Seven Values Tech Companies Should Live By